Work Area Profile

Over decades ago the life of farmers in Amreli was very much like that of farmers anywhere else in India. Their income was derived almost entirely from seasonal crops. Many poor farmers faced starvation during off-seasons. Their income from milch buffaloes and cow was undependable. The milk marketing system was controlled by contractors and middlemen. As milk is perishable, farmers were compelled to sell their milk for whatever they were offered. Often they had to sell cream and ghee at a throwaway price.

The private trade was monopolizing the Milk market and exploiting both the Milk Producers and Consumers alike. The milk procurement price which used to be fixed by the traders (traditional Bhatias) was very low and was fluctuating from time to time at their sole discretion. These has capitalized on the absence of any infrastructure and processing facilities and has managed to keep producers from deriving equitable benefits from the marketable surplus generated. As such their income from milk was very low and they had no incentive for modern dairy farming. The farmers resented the system, but were helpless in the face of these traditional constraints.

India is leading on top in the world for total milk production per year. Gujarat State is a leading state for milk production in the country. Gujarat is a motherland of development of co-operative societies for milk procurement, processing and marketing. "AMUL PATTERN'' has become a model for all the states in our country & for some other countries. Milk procurement by co-operative movement is the basic them.