Saurashtra region of Gujarat state is very rich in animal population. GIR Cow and Jafarabadi Buffalo are well known cattle in all over world. Amongst animals milk cattle are also rich in its milk quantity and quality. Cows and buffaloes are major milk cattle besides goat, sheep etc. Amreli District is considered as rich milk cattle district. These milk producers are not organized and they have to sell milk to the retail traders at very low price. The milk producers were not getting remunerative price of their raw milk. Before AMR Dairy stepped in, traditional Private Milk Traders were dominant in the area.
In view of the above scenario of the Saurashtra region, Hon. Shri Dilipbhai Sanghani, Chairman NAFSCOB, Ex- Agriculture Minister of Gujarat state and Hon. Shri Parshottambhai Rupala, Minister of the State - Agriculture, Farmers welfare & Panchayati Raj Government of India, both leaders took a lead and organized meeting in various Talikas, villages and got registered milk union in name under Amreli district Co-operative Milk Producers; Union Ltd. Popularly called as ‘AMR Dairy’ and the response of the milk producers’ was very favorable.
AMR Dairy Development
Amreli District Co-operative Milk Producers’ Union Ltd. ‘AMR Dairy’ was registered on 15th July 2002 and started function on 4th September 2007. Initially the dairy was procuring 2500 Kgs of milk per day from 26 village Dairy Co-operative Societies (VDCS) covering 2 taluka’s during financial year 2007-08. In the year 2008 AMR Dairy affiliated with Gujarat Co-operative Milk Marketing Federation Ltd. Anand.
Today more than 700 Village Co-operative Societies and more than 35000 farmers affiliated with AMR Dairy. Highest milk procurement was 2.50 Lakh Ltr / per day, in flush season.
AMR Dairy is started with small chilling center, a small step toward the development. Poor farmer’s life changing journey started from 2007 by our two leader’s commitment and clear vision & mission. For the betterment of poor farmers, AMR Dairy board decided to set up 2 LLPD milk processing plant and 300 (Expandable to 500) Metric Ton Per Day Cattle Feed Plant. For the setup of New Dairy Milk processing plant, 79 Acres land was purchased. On 20th October, 2012 ‘Bhumi Pujan’ was performed by Hon. Dilipbhai Sanghani in presence of Board of Directors.
When both plants were ready for opening, they were struck by heavy flood in 2015. It was very devastating. This did not set us back but we rose from it with new energy and vigor. We raced against the time and within 9 months both our plants were ready for production.
New Dairy Milk processing plant has started its production line with AMUL Gold 500 ml on 6th March, 2016 and production of “AMR DAN” started on 1st June, 2016. At present about 50 % milk quantity sent to Mother Dairy Gandhinagar and about 50 % milk and milk products being packed under AMUL brand.